Host: trinidad+tobago film festival

Presents: Social Media Marketing for Filmmakers

Discipline: Film Production | Marketing

Skill Level: Beginner

Description: Collectively, we are spending more and more of our time engaging with content on networks like Facebook, Twitter and Instagram. Love it or hate it, social media has become a valuable tool for independent filmmakers, with its potential for greater audience reach, feedback in real time from fans, and networking opportunities with fellow filmmakers and investors. In this ttff/20 presentation, practitioner Neala Bhagwansingh shares invaluable tools and tips for harnessing the power of Facebook, Twitter and Instagram, to drive interest and investment in you and your film projects.

Topics that will be covered include:

• Social Media and Films – why should I use social media for my films?;
• Content Creation vs Content Curation – what sorts of things should I be posting?;
• Preliminary Marketing Strategies – what should I post and how often?;
• Analyzing Presence and Engagement for Effectiveness – how do I build a following?
• Dos and Don’ts of Promoting my Film on Social Media – while in production, what sorts of things should I be sure to gather for future social marketing?, and
• Crisis Management – what type of posts should be included in my response plan?

Date | Time: Thursday 10th September 2020 | 12PM – 1:30PM

Location: Online via Facebook Live

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Facilitator: Neala Bhagwansingh

Neala Bhagwansingh has 12 years of marketing experience including social media management, and has developed and effectively managed social media campaigns for multiple businesses including the trinidad+tobago film festival and FILMCO.

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Cost: FREE

Registration Period: 26th August – 9th September 2020 | 9AM – 5PM

Registration Location: Online

Additional Info:

CLICK HERE TO REGISTER

Additional Info: Find more ttff/20 industry workshops, panels and presentations HERE

Workshop details submitted by: Catherine Emmanuel